History/Summary of Barcelona Wine Bar & Restaurant Essay

When Andy Pforzheimer was in college, he took a road trip to New Orleans that would change his life. While discussing the city’s eclectic dining with locals, a chef challenged Pforzheimer to go to France to discover what cooking is all about. Decades after listen to the chef’s word, Andy Pforzheimer is a renowned chef cause he has been a restaurant professional for over 30 years. He owned his own catering and consulting business. After that he opened the first Barcelona Wine bar & Restaurant become Co-founder, a collection of seven wine and snack bars in Connecticut and Atlanta. A graduate of Harvard University, he is responsible for the company’s overall growth and execution. Barcelona Restaurant Group proud itself on being â€Å"anti chain,† means different place different foods and serves. When customers dine at any Barcelona Restaurants, they will experience the local color and personal touch of neighborhood eatery in Milan, SoHo and so on. At Barcelona, life is all about authentic cuisine, excellent service and good time. In order to delivering the special dining experience, Barcelona Restaurant Group realizes requires a unique approach to restaurant management. Barcelona Restaurant Group gives employees the freedom and control they need to imprint customers. The mutual trust Barcelona places in workers is obvious during weekly staff meetings. They will share the info/knowledge or argue with someone like employees argue with managers during weekly staff meetings. Andy Pforzheimer always mixes it up with employees, and the dialogue gets touchy at times. He said that he interested in having other people’s opinions thrown at him, like managers who talk back, and like people who self start. Besides, Scott Lawton, Barcelona’s chief operating officer(COO) that joined In 2006. With its corporate office based in South Norwalk, CT, Scott helps oversee the development, day to day operations and personnel recruitment for the restaurant’s seven locations. He underscores that Barcelona’s success depend on the mature initiative of employees. It was because, we just give some basic guideline as to what our philosophy is what our beliefs are, but we have to trust the employees to work within those limit and make the correct choice. In refusing to micromanage every single behavior of employees, Barcelona willing to take risk to give power to the employees and allowed them to make decision that other restaurant establishment would rather prevent. Lawton known that you are actually limiting your ability to get better because they might not always make the choice that I would make, but sometimes they will make the better one. To give the employees a right answer to every question is impossible. While the Barcelona’s concern about the wait staff, they make the staff clear customer is the primary concern, everything else is secondary to that. Lawton agrees and he adds that Barcelona’s insistence on service rarity leads to high contentment among employees. In conclusion, if we can empower employees to make guest satisfaction, they are going to earn money, the vibe of restaurant is going to be a ton of fun, everybody’s going to enjoy the work, and they are happy, because that is a byproduct.

Age Appropriate Toys

Play is vital for learning in children. It is equally important that the toys and the materials that are used to make them are age appropriate for the children using them. Your child’s current developmental stage plays a major role in toy selection (Frost, Livestrong.com) As a general rule, you should always make sure that toys for young children are safe. Toys should be well made; not easily shattered, or broken.Small children, even up to preschool age, still tend to put objects in their mouths if the pieces are small enough. Poor construction increases this risk of small parts coming off while your child plays with the toy (Frost, Livestrong.com). If painted, the toy should always be painted with non- toxic lead free paint. It is also important that a toy can be easily cleaned and disinfected to prevent the spread of germs (Good Toys for Young Children, NAEYC).Very young babies enjoy looking at people and objects, therefore, toys with faces or bright colors would be excellen t for that age (Good Toys for Young Children, NAEYC). As children grow and begin practicing their fine motor skills, toys that require small movements would be a great fit. Stacking blocks or cups would be very helpful (Frost, Livestrong.com).The characteristics of toys, their safety, and how they may be used or abused is very important when selecting toys for your child. Understanding your child and their abilities and needs will help in choosing appropriate toys. Visualizing how each individual child would play with a toy will help you to determine the educational value it offers (Frost, Livestrong.com).Part 2Developmentally Appropriate Toy for Ages 6-12 MonthsFisher-Price Rainbow Snail StackerThis cheery snail’s base wobbles and make sounds when batted at. The colorful arches of his back are removable and stackable for exciting play! This toy allows a child to practice and progress their fine motor skills. As the baby learns to distinguish different colors he/she will begi n to develop thinking skills. The snail’s bright and exciting colors as well as the entertaining sounds it creates will attract the child. Parents will enjoy this toy as well as children because it is made of safe materials, does not take up a lot of room, is easily cleaned, helps the child to learn, and most importantly brings happiness to their children. This is a very positive, age appropriate toy for this stage of development.Laugh and Learn to Play PuppyThe Laugh & Learn Learning Puppy will definitely entertain your child. The toy merges learning with two different musical modes – learning mode and game mode. In learning mode, the puppy teaches the alphabet, different body parts, and colors through song. When you switch to the game mode, the puppy encourages interactive play, giving fun word play for the baby. This is an awesome toy for this age group. The soft material, light up heart, and sing along songs stimulate the child’s senses.When in game mode, th e child will work on hand and eye coordination, as the puppy responds to the baby’s touch. The bright colors and fun songs of this precious pup attract and keep the babies attention. A parent would be very satisfied with toy because it teaches the baby letters, numbers, feelings, and parts of the body. It is also soft and plush, so even when turned off can be a comfort to the child. I would definitely choose this toy. It touches many of the different learning needs of children in this age group.Growing Baby Elephant Shape SorterThe Growing Baby Elephant Shape Sorter is tons of fun! The friendly elephant head moves from side to side. This toy features 8 shape blocks: 2 circles, 2 triangles, 2 squares and 2 stars for a fun filled game of fill and spill. This would be an excellent choice for this developmental stage. The brightly colored blocks will help the baby start to identify different shapes and  colors.Putting blocks in and taking them out of the base will refine the ch ild’s eye and hand coordination. The repetitiveness would be very appealing to a young child as well as the colorful blocks and happy looking elephant. Any parent would select this toy as it is educational, safe, and made from an easily cleaned material. I would definitely select this toy for my child. It helps to refine their fine motor skills as well as helping the child with problem solving skills as they work to fit the correct shapes in the holes. This is a great fit for any child six to twelve months old.

Ethics and social responsiblity Essay Example | Topics and Well Written Essays - 2500 words

Ethics and social responsiblity - Essay Example These incidents are all manifestations of the failure of companies to act in a socially responsible manner. Always, at the other end of the supply chain – the consumers – bear the brunt of the failure of companies to act responsibly. For which reason, this research paper is now being carried out in order to establish ways with which the general public and concerned authorities can evaluate if a company is behaving in a socially responsible manner. This paper shall consider the growing role of ethical considerations in business, as well as the different moral philosophies and ethical standpoints related to CSR. It shall also consider ethics and corruption in its discussion. Practical examples shall be used in order to answer the details needed in this paper. This paper is being conducted in order to establish a comprehensive evaluation of corporate social responsibility and how the general public can be guided in their patronage and purchase of the various products and s ervices in the market. Discussion Corporate social responsibility defined Before any discussion or evaluation of this subject matter can be carried out, it is important to first understand and lay out a standard definition and conceptualization of corporate social responsibility, otherwise known as CSR. ... It is defined more in detail by Carroll (as cited by Kanji, 2009, p. 102) as a pyramid with four distinct elements. The first is economic responsibility; the second is, legal responsibility; the third is ethical responsibility; and the fourth is discretionary responsibility which is otherwise equivalent to philanthropy. This definition however is still considered incomplete because it does not take into consideration the dynamic relationship between corporations and society. The above definitions can be conceptualized on a more comprehensive plain when the elements of social fairness, ethics, environmental rights, human rights are all considered in the management of corporations (Kanji, 2009, p. 102). These elements all have standards of compliance and all help build knowledge and a strong basis for the evaluation of CSR among corporations. Approaches to evaluating CSR There are different ways of evaluating whether or not a company is acting in a socially responsible way. Schermerhor n, Jr. (2010, p. 70) suggests that a company’s CSR performance can be measured based on the following criteria: economic responsibility, legal responsibility, ethical responsibility, and discretionary responsibility. In essence, evaluating a corporation is taking note of the following: 1. Economic responsibility: Is the organization profitable? 2. Legal responsibility: Is the company obeying the law? 3. Ethical responsibility: Is the company doing what is â€Å"right?† 4. Discretionary responsibility: Is the organization contributing to the broader community? (Schermerhorn, Jr., 2010, p. 70). In the current age of the globalized market, mass consumerism has now become the running trend. For corporations wanting to fulfil their CSR, their ability to

How to change the face of conflict Research Paper

How to change the face of conflict - Research Paper Example The definition of political conflict becomes more critical when armed combats are involved in the forces of at least one state to gain control over other states and when at least 1000 people are killed in such political conflict, it is identified as Armed Conflict (Dani, 2009). Historically, many conflicts have arises in the form of civil wars for the possession of vital resources such as water, metals like gold, silver, copper, petroleum and many more since 17th and 18th centuries from the commencement of World War I. During the last decade, many of such conflicts took place in Liberia, Sierra, Somalia, Sudan, Chechnya, Chiapas, Congo and Indonesia driven by the struggle of parties involved to take control over critical resources. Such resource conflicts are becoming more prominent and frequencies are also increasing as the demand for such scarce resources are exceeding the supply of the same. Competition to surmount the valuable oil supplies and pipeline routs is the source of conflict in 21st century. With the growing demand of oil and declining capacity of supply from the United States, Mexico and China, the concentration is shifting towards Gulf countries, South America and Africa. According to the experts’ opinion, the rivalry for oil was init iated in 1991 with Persian Gulf Conflict which is still continuing with the invasion of Iraq in 2003. For further complications, incidents such as attacking the inhabitants who resides near the major oil producing fields and pipeline locations from guerrillas and terrorists have been experienced in recent economy (Connaughton, 2013). Conflict gives rise to the economic divergence in international landscape. From Sierra to Angola and Cambodia, conflicts to surmount control over scarce resources leads armies and militants to violate human rights by the means of murder, rape and other violent measures imposed on civilians. For instance, countries like Democratic Republic of Congo

Hamlet Essay Example | Topics and Well Written Essays - 750 words - 12

Hamlet - Essay Example The knowledge and the motivation to avenge his father’s death come from a ghost. The ghost has served has an intriguing dramatic device in the play. A dramatic device is an element of the play that helps build the story and affect the reactions of the audience and the delivery of dialogues and the character of the leading figures in the play. At the time Shakespeare wrote this play, ghosts were used in plays and stories commonly. Ghosts were often used to haunt the characters, or to be harbinger of omens. In the Elizabethan era, ghosts were in fact regarded by audience with a positive response and increased the appeal of the play. Using a ghost in the play as a dramatic device helped accrue the appeal of the play since people at that time were looking for such entertainment. A play is dramatic if it involves its audience. Shakespeare’s use of the ghost in the play elicits feelings of fear and dread in the spectator. It serves to perform many functions in the play, contributing to the overall impact of the tragedy. There were superstitions and fear rife in the Elizabethan audience about death and what follows later on. Their fears and apprehension has been used by Shakespeare to build a plot that influences the audience considerably; the plot feeds upon the perceptions of the people on purgatory and afterlife and a ssists in involving the audience in to the play. At the time the play was construed by Shakespeare, although there were many Protestants, there were people who did not belief upon the existence of ghosts and any afterlife. In the play, Shakespeare does not give any indication if the ghost was from hell or from purgatory. This leaves the audience ambiguous about the fate of Hamlet and how his actions were placed in the afterlife: that is, if he was condemned to hell or his given redemption for killing his uncle. The lack on knowledge on this matter leaves the audience embroiled in

EasyJet Airlines Case Study Example | Topics and Well Written Essays - 1750 words

EasyJet Airlines - Case Study Example ii. Short haul and direct trips: This feature would attract customer's attention since most of the passengers would be keen on reducing their travel time. iii. Using smaller airport as base airport: In comparison to the bigger airports, the road traffic moving towards smaller airports is less congested. This would make customer's journey to the airport shorter. (4) (a) Distinctive Competence: i. Ability to provide low cost services to its customers ii. Ability to increase number of customers by making extra rotations and effective online system. iii. Ability to manage its employees well by maintaining an informal company culture, a flat management structure and providing them effective training. (b) Operations Mission: The central mission of entire operations of Easyjet is to provide low cost air services to its customers and maintain its standards in order to win maximum possible number of customers. (5) Operational Objectives: (a) The operational objectives of Easyjet can be ranked as follows: 1. Cost 2. Delivery 3. Quality 4. Flexibility (b) Easyjet manages to achieve these objectives in the following ways: i. Cost - Easyjet has been successful in providing low cost services by taking the following steps: (a) Using smaller airports as base airport works out cheaper. (b) As the number of customers increased, Easyjet decided on using Airbus A319. This resulted in savings due to its extra seats and better fuel consumption. (c) By the year 2000 Easyjet decided to perform on its own the jobs that were outsourced until then. This too would have resulted in savings. (d) Through ticketless travelling, Easyjet has been able to reduce it's distribution costs. (e) By charging the customers separately for the food and drinks... ii. Online Discount: The online discount given in March 2000 was higher than that given by Easyjet's competitors. Though it was for just a single trip, it still would have made the impact intended. It resulted in an increase in the number of customers booking tickets online. This in a way acts as an aid for sales promotion. i. Punctuality: Easyjet gives high priority to punctuality and since it has succeeded in maintaining it at industry standards, it would induce the customers to consider Easyjet as one of the options for air services. iii. Using smaller airport as base airport: In comparison to the bigger airports, the road traffic moving towards smaller airports is less congested. This would make customer's journey to the airport shorter. (b) Operations Mission: The central mission of entire operations of Easyjet is to provide low cost air services to its customers and maintain its standards in order to win maximum possible number of customers. (e) By charging the customers separately for the food and drinks served on board, Easyjet is able to exclude the cost of food and drinks from the air fare

Management (Organizational Behavior) Essay Example | Topics and Well Written Essays - 1000 words

Management (Organizational Behavior) - Essay Example In this essay, the most important qualities of a manager to make a positive impression on others and group skills that are needed to manage a team and the leadership roles that have to be played by the manager are discussed. Interpersonal skills such as coaching, counseling, offering supportive communication, exercising influence, motivating others and managing conflicts are very essential for managers to create a favorable impression to the other members of the organization. Of all these interpersonal skills the ability to offer supportive communication is very essential. According to Golen (1990), supportive communication is the communication that seeks to preserve a positive relationship between the communicator and the group while still addressing the problem at hand. It allows the manager to provide negative feedback or to resolve a difficult issue with another person and as a result can strengthen the relationship. Another factor that increases effectiveness of a manger is his enthusiasm. His passion on the job and his belief in the vision makes himself more desirable in the organization. There can also be some psychological barriers in the mind of the manager such as, premature evaluation which is caused by premature judgments made without proper analysis, lack of attention when a message is sent across, undue reliance on the written word and ignoring the value of face to face interactions and distrust of the communicator. The personal barriers to creating a favorable impression include, attitude towards superiors, fear of challenge, red tapism, lack of trust on the subordinates, lack of awareness of role expectations, lack of sensitivity to the environment and ignoring environmental cues. When manager can listen to the team members more carefully, able to manage personal and job stress more effectively, capable of influencing

Drug trafficking and drugs Essay Example | Topics and Well Written Essays - 4000 words

Drug trafficking and drugs - Essay Example mechanisms in some countries, the presence of willing buyers and sellers, the strong cartels and finally the inherent problem of being a transnational crime. A drug has been described as anything that has a biological effect on a species, and that can be used for treatment, recreation, or for preventive measures. Most drugs that are prohibited are leisure drugs which tend to affect the brain of the user, and the prohibition is to encourage the promotion of responsible behavior among the youth who would take the drug to forget about problems. There are many forms of drugs, and there is usually a law in every country that regulates the use of drugs and identifies which drugs have been abused. Drug abuse is using drugs for non-intended purposes. There are many ways in which a person can gain access to drugs, but most drugs require the prescription of a qualified doctor (Lupton, 2012). The prescription has to be made after a diagnosis, so the disease or ailment can be effectively treated. There are also drugs that the law is lenient on; some of these drugs can be purchased over the counter. These are drugs for common ailments which do not have any adverse effect on the body, even when they are not taken in exact dosages. These are drugs for headaches, stomach aches, and for malaria in tropical countries. The danger with over-the-counter medication is that users are liable to develop a tolerance if the medication is overused. Finally, another form of drug is the prohibited drug, which can only be distributed through drug tra fficking and illegal sales (Hucklesby, 2010). Drug trafficking is the illegal transfer of a prohibited drug from one place to another. This is known as black market cartel whereby there are people who have dedicated their lives for the cultivation and production of illegal drug from countries that allow the growth and distribution of the drugs. In 2003 alone, the drug market contributed up to about 1% of the world economy, by producing

Thomas Treadwell Essay Example | Topics and Well Written Essays - 750 words

Thomas Treadwell - Essay Example There was a great transformation in American thinking intellectually, socially and politically. Treadwell was a patriot who joined the others in fighting the American loyalists and British to replace the royal government based in Massachusetts. In 1787, the year in which the constitutional convention took place, Thomas Treadwell was a judge of the court of the court of probate. He had been in this position from the beginning of 1778. This convention took place in Philadelphia to address the problems that had been experienced from the time of revolution in governing the United States of America (USC). Many had disputes about the election and composition of the Senate. The bone of contention was the definition of proportional representation. This was the question of inclusion of slaves or other property. There also questions on presidential elections, whether judges should be chosen by executive or by the law, whether to allow abolition of slave trade, and how long the presidential term would be. Many had also argued that presidential power ought to be divided between three persons and that executive power must not be left to one person. Thomas Treadwell was most interested in the constitutional convention of 1787 because at the time he was a judge which was one of the major issues that this convention was to address. The convention would address whether they would be chosen by the state laws or by the president and whoever else that was part of the executive. Treadwell being a specialist in laws would be affected by this convention across the board even as he moved into different posts. Between 1786- 1789 he gave his service in the New York State senate (USC). He viewed the constitutional convention as a platform through which Americans would come up with new laws to govern there nation’s operations. Treadwell was actively part of the delegation which first agreed on the principles of the convention. This

Globalization and Implementation Plan Essay Example for Free

Globalization and Implementation Plan Essay This report will provide business and demographic information to determine a platform of business strategies and alternatives for Home Depot to re-enter or abandon the Argentinian retail market for home improvement centers. Home Depot must be very specific and strategic to try to re-enter the market due the abject failure in entering the market in 1997 and existing the market in 2001 from the lack of profits and community acceptance. Home Depot cannot afford another failure in Argentina or South America. (Home Depot. 2013). Home Depot: Home Depot is the 4th largest retailer in the US, the 5th largest retailer in the world and ultimately the worlds largest home improvement specialty retailer. In 35 years, Home Depot operates 2,257 retail stores in 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, Canada, and Mexico. The foreign locations (294) generate just 12% of Home Depots’ total revenues. They have engineered entry and expansion into foreign markets through acquisition of smaller retailers and expanded upon their success. The Home Depot, Inc. operates as a home improvement retailer. It sells building materials, home improvement products, and lawn and garden products, as well as providing installation, home maintenance, and professional service programs to do-it-yourself, do-it-for-me, and professional customers. It serves home owners, professional remodelers, general contractors, repairmen, small business owners, and tradesmen. From the beginning, The Home Depot has developed strategic product alliances directly with leading manufacturers delivering the most exclusive products and national brands. They also provide a combination of proprietary products like Ryobi ® tools, RIDGID ® tools, BEHR ® paint, LG ® appliances, and Toro ® lawn equipment. Home Depot has set the standard for innovative merchandise for the do-it-yourselfer and the professional contractors. In addition, they can provide exporting servicing for products worldwide. (Home Depot. 2013). Argentina: This portion of the report will review the demographics, economic markets, income levels and currency values, culture and along with the legal and political environment in Argentina and South America for Home Depot reentrance. The total population of Argentina is just over 42 million people covering 2.8 million square kilometers (km). It is the 8th largest country in the world and speaks primarily Spanish and Italian along with English, German and French. The population is primarily located among five largest cities of the country in northern 30% of the country and within 600 km of the capital Buenos Aires with 13 million citizens. It has less than 1% population growth and the average age is 30 years old with a 98% literacy rate and 16 years of formal education. Regretfully, the average unemployment rate is estimated to be 10.2 and higher for females. The income level for individuals per capita is $18,820 and ranks 73rd in the world. The labor force is comprised of 17M workers and ranks 36th in the world. The percentage of the population below the poverty line is 30%. Between the poverty line and the percentage of unemployment and contraction in the economy is does not provide a lot of discretionary money to be used for purchasing homes, maintenance, and remodeling. The culture of Argentina is based upon traditional Roman Catholic values (92% membership) centered upon family values and 100’s of years of religious beliefs, values, dependence and fostering upon local relationships. The culture is also driven by personal relationships with the expectation of working with you to find solutions to consumer needs. Many Argentinians do not like the big box impersonal retail stores that do not have the personnel to spend time creating trust and loyalty with customers. (CIA Factbook. 2013). International Considerations for Argentina and Home Depot: The economy of Argentina is the 22nd largest in the world with a growth rate of 2.6% with a GDP of $475B in 2012. It has a diversified economy due to the many natural resources available to them. Manufacturing is the largest segment of industry with 20%; agriculture with 5% and the remaining in the services and tourism sector. The currency in Argentina is based upon the peso and the current exchange rates ranges for US dollars range from 1 peso to 4.1 to 4.6 dollars. Argentina is a member of Mercosur with Brazil, Paraguay and Uruguay implementing a Common External Tariff (CET) for non-members to pay tariffs up to 35%. This was implemented to protect those economies from the dumping of cheaper foreign goods. Argentina defaulted on its debt in 2002 leading foreign investors to flee and take their investments elsewhere. Since then, Argentina nationalized the $24 billion pensions fund and limited the amounts of foreign purchases of land. Argentina has not been able to pull out if the economic slump and economic growth has completely stalled. The optimistic view point for economic growth in Argentina in 2013 will be less than 3.5% for consumer demand, industrial production and exports. This will apply additional economic pressure for homebuyers to make purchase homes and banks willing to lend. They have implemented a number of measures to keep dollars in the country restricting foreign currency exchanges and debt obligations in defending the value of the peso. These restrictions have effectively made it almost impossible to obtain US dollars for the purposes of real estate purchases. The federal tax agency’s authorization is now required before making any foreign exchange purchase. The implementation of these tight policy measures has the real estate activity in 2012 fell approximately 40%, making it one of the sectors worst performing years in the country in a decade. â€Å"The number of commercial real estate transactions in Buenos Aires fell 46% to 6,315 and residential transactions fell 15% in 2012. (Bifani. 2013) The legal system for Argentina has become very restrictive over the years to protect their business and economy from inflation and currency issues. They have the Argentina’s Customs Code (DGA), which registers all foreign importers and exporters. They apply import duties and taxes to all imports along import duties, statistical taxes, value-added taxes and excise duties. Argentina has strict regulations and fees regarding the purchasing of property by foreign interests, which limits the potential for revenues and growth. (CIA Factbook. 2013). Market Considerations for Argentina and Home Depot Is Argentina, the best possible country for Home Depot to reinvest into? Argentina ranks in the bottom 10 countries in the world for foreign businesses to do business in. Specifically for Home Depot, it takes 12 months for a construction company to obtain a construction permit, which double what it takes throughout the rest of South America. This would greatly impact Home Depot ability to build stores and expand within Argentina. The majority of businesses hours operate between 9am 7 pm and can run to 9 or 10pm for retail stores. The business hierarchy is top down with ideas and instructions come from the top. They are very respectful of business protocol and will not break those social norms or status structure. With these facts in mind, it demonstrates Argentinians require time to develop trust and familiarity, especially for foreigners. Negotiations will take a considerable amount of time and you must be willing to argue and debate to get their support and consensus. They will no t hesitate to interrupt and argue for the finer points of agreements before proceedings to the next step. (Communicaid. 2009). The following are business points regarding the desire to potentially expand into Argentina. They have a value added tax (VAT) across the economy and a wealth tax. These taxes discourage both internal and external business to invest in larger business ventures due the country’s desire to confiscate profits from business people from investing. The government has huge political swings of ideology and purpose. This creates an environment that can propagate corruption, bribery and short term political or economic decisions to encourage voting support. They are a 60% tax evasion rate, which is triple that of US citizens. For many of the key economic indicators, Argentina ranks the bottom 25% in the world for doing business, economic freedom, human rights, taxes, and corruption. The inflation rate is about 10% and outside economists are reporting about 20%. Credit cards have low credit limits restricting higher purchases and up to a 45% interest rate. This does not encourage businesses to take any risks or initiatives for business growth i.e.: construction businesses. (Chafkin, M. 2001). Overall according the financial reports, Argentina is now considered a third world country due to its difficulty with globalization and working with foreign countries. * They have established strict foreign investment guidelines prohibiting foreign ownership. * They have restricted construction companies for building and developing business areas. * They have high tax rates and low reinvestment rates back into their country. * They have problems with government corruption, bribery and ethics. Entry Modes (Globalization Implementation Plan) This portion will cover the various possibilities for establishing the Modes of Entry for Home Depot to reenter Argentina. Home Depot’s expansion in foreign markets has been less than successful such as the ones in South America, China and Southeast Asia. They have had some success in Canada and Mexico due to being substantial trading partners in the NAFTA agreement and similar ideology of home ownership and access to credit, Exporting: This mode of business entry will not effectively work for expanding and opening home improvement stores in Argentina at this time. Local competitors will prefer to source construction products from local suppliers rather than to purchase from foreign suppliers. They have implemented restrictions for international trade with tariffs and entrance barriers, which will increase the possible competitive pricing to become less attractive for Home Depot. Turn-Key Operations: This mode of entry will not be a viable alternative due to the fact that Home Depot does not provide any explicit technology over the local DIY businesses such as EASY. This mode could damage Home Depot by training and possibly improving competitor’s ability to compete with Home Depot in other markets in South America like Mexico. Licensing: This mode of entry is similar to Turn-Key due to the lack of control over the foreign business and again Home Depot cannot provide any real production improvements other than economies of scale to existing or new business. It would only provide royalty fees to Home Depot and would not warrant the business investment. Franchising: Franchising is similar to licensing. It works when companies have a strategic production process like such as mentioned in the text with Fuji-Xerox or even McDonalds. Home Depot does not provide the specialized processes or supply chain to support the development of franchising into foreign markets. Wholly Owned Subsidiary: This is the method and mode of entry Home Depot tried before and failed. At that point in time, Argentinians ability to own and purchase property was very restrictive for a majority of the population. Argentinians are not accustomed with reinvesting into their homes or dwelling. They did not have the incentives to reinvest or the desire to learn how to perform the tasks that it would take to complete a successful DIY project. Also, Home Depot is not an Argentinian or Latin American business, which creates a lack of respect and loyalty. The Easy company growth is due to Home Depot building the model and Easy taking them and restructuring them for Latin American consumers. (Hill, C. 2011). Joint Ventures: This is the only method or mode of entry that makes sense for Home Depot to pursue. In the textbook, there are examples of Tesco and Jollibee competing with bigger more entrenched businesses by using joint ventures and investments to establish a foothold. For Home Depot to renter the South American market and specifically Argentina, I believe the only choice Home Depot has is to engage in joint ventures with smaller DIY businesses in Argentina and gain some traction similar to Tesco in Europe and Asia. Also, EASY is now the big player in the market with 49 DIY stores. It is doubtful they would entertain any joint ventures without the ability to be the controlling partner or give up its majority interest. Monetary Systems: This portion will evaluate Argentina’s history of monetary policy and its effect upon the potential desire or ability for Home Depot to reopen home improvement retail stores there. Argentina history relating to financial and monetary policy has been turbulent and at a crisis stage numerous times. Argentina is working hard to revamp their economy and currency ratings. It has a GDP of $475B ranking 22nd in the world and one of the largest economies in South America. In 1998 Argentina entered a four year depression resulting from governmental tax increases, devaluing of its currency, freezing bank deposits, defaulting on foreign debt up to $93B, and finally removing the linkage between the peso and the US dollar. Some of international issues relating to Argentina’s reputation have been reducing the international trade/currency exchanges have been their protectionist’s policy and rated the worst in the world by the World Bank. They have seized control over the largest oil and airline companies in the country. They are also being censured by the IMF for dishonest reporting of national statistics specifically inflation rates. (Singer, H. 2013). Argentina has attempted practically every single monetary system known today to their economy and all have failed resulting in financial crisis over the last 35 years. The flexible exchange rate system led to a hyperinflation and the currency board has led to dramatic recessions. During the first three crises, Argentina was using a fixed exchange rate to allow government control. The first crisis was in 1975 with the collapse of that stabilization plan resulting in the devaluing of their currency by 100% and more than a dozen followed the next year. The second crisis was to the Tablita plan in 1981; the Tablita plan was to reform banking regulations and capital account restriction affecting its currency and exchange rates. It still ended with an 82% devaluation of its currency in one year. The third crisis occurred within 12 months in 1982 with Alemann Plan. This plan was designed around the banking and insurance industries connected to foreign currency exchanges. At this time, Argentina abandoned the fixed exchanges for a floating exchange system. The next strategy Argentina attempted was after the 2001 crisis and implemented a dual exchange rate system to manage and control their economy and currency values. This allows them to use both fixed and/or floating system with the ability for different fixed and floating rates during the same period of time. The fixed exchange rates are used for essential imports and exports account transactions. The floating exchange rates are used for capital account transactions determined by the market critical to providing foreign cash reserves for the country. Usually, countries implementing dual exchanges rates are using protectionist control to protect their economy and financial markets such as China. (Investopedia. 2013) Business Strategy for Home Depot to enter Argentina This portion of the report is to provide a platform of business strategies and alternatives for Home Depot to re-enter the Argentinian retail market for home improvement centers. Home Depot cannot afford another failure in Argentina or South America. From the beginning, The Home Depot develops strategic product alliances directly with industry-leading manufacturers to deliver the most exclusive products assortments to customers. Home Depots expansion strategies have been very successful throughout North America when they have used acquisition strategies. Their expansion in Argentina did not produce the same results due to the lack of a substantial home improvement company to purchase. They chose to organically grow the market in Argentina. This strategy failed due to many different situations occurring during the same time frame: political failure of the government and presidential resignations, huge drop in their GDP, default on the foreign debt, currency failure, widespread unemplo yment and public riots. It was like the perfect storm for the country and Home Depot. (Home Depot. 2013). In reviewing the many strategies that are available for Home Depot to re-enter the market in Argentina, there are many limitations based upon the history of Argentina and Home Depot. They definitely have the ability to leverage economies of scale for providing home improvement products at almost any price point that the consumers is willing to pay. These economies of scale would be too large for any competitive business to ignore. Their major competitor, Cencosud is the company they sold their four stores to in 2001. It is the largest retailer in South America with over 1,045 retail store in a variety of markets. It is a $19B company with 125,000 employees. Home Depot is a $70B corporation with 331,000 employees in about 2,294 stores. This would be an extremely difficult acquisition and inevitably against their acquisition strategy of buying smaller businesses and expanding through gradual growth. This also limits the amount of exporting potential to Argentina through Cencosud due to the lack of exporting profits. (Cencosud. 2013). Recommendations All of these factors leave The Home Depot with a limited amount of possibilities to re-enter the Argentinian market. The best possibility is to partner with Cencosud in a strategic alliance or find smaller specialized retailers that are currently competing with Cencosud in Argentina and offer them very attractive distribution, pricing and profit sharing. I would find it difficult to invest in this country’s economy due the protectionist ideology of the government. Their policies have not created real economic growth and restrict the ability for foreign companies to invest without excessive tax on profits. The current business environment, banking system and construction restrictions are not conducive for foreign involvement or investments. Home Depot has already attempted once, I believe it would take an even larger investment to overcome the negative perception in 2001. Also, they have a major competitor Sodimac in place and have had double digit growth since 2005. Their best expansion strategies for Home Depot to get back into go into Argentinian markets would be establishes strategic alliances with the smaller retailers for exportations, joint ventures directly with Fallabella and foreign direct investments to invest with either of the businesses if available depending upon the political complexity of the government. (Forbes. 2011). References: Bifani. (2013). Argentine Real Estate Activity Sharply Falls. Retrieved from http://www.homechannelnews.com/article/hd-expounds-plans-mexico-latin-america Castro, G. (2012). Chile’s new Sodimac home improvement store continues to break ground underground. Retrieved from http://blog.kimcorealty.com/2012/02/chiles-new-sodimac-home-improvement-store-continues-to-break-ground-underground/ Cencosud. (2013). Our Company. Retrieved from http://www.cencosud.com/nuestra-empresa/descripcion/?lang=en Chafkin, M., (2001). Inc. magazine. A Constant Feeling of Crisis. Retrieved from http://www.inc.com/magazine/201106/doing-business-in-argentina_pagen_5.html CIA Handbook. (2013). Argentina. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/ar.html Communicaid. (2009). Doing Business in Argentina. Retrieved from http://www.communicaid.com/access/pdf/library/culture/doing-business-in/Doing%20Business%20in%20Argentina.pdf Easy. (2013). Easy Argentina. Retrieved from https://www.easy.com.ar/webapp/wcs/stores/servlet/es/easyar/information-pag e?identifier=mapa_locales.html Encyclopedia of Business. (2013). Joint Ventures and Strategic Alliances. Retrieved from http://www.referenceforbusiness.com/management/Int-Loc/Joint-Ventures-and-Strategic-Alliances.html#ixzz2SRvvAulT Forbes. (2011). Home Depot Remodels Its Growth Plans. Retrieved from http://www.forbes.com/2001/11/30/1130homedepot_print.html Global Property Value. (2013). Argentina. Retrieved from http://www.globalpropertyguide.com/Latin-America/argentina/Price-History Hill, Charles W. L. (2011). Global Business Today. (7th ed.). New York: The McGraw-Hill Companies, Inc.. ISBN: 978-0-07-813721-1. Home Depot. (2013).About Us. Retrieved from https://corporate.homedepot.com/OurCompany/History/Pages/default.aspx Kaminsky, G., (2009). Thirty Years of Currency Crises in Argentina. External Shocks or Domestic Fragility?. George Washington University. Retrieved from http://home.gwu.edu/~graciela/HOME-PAGE/RESEARCH-WORK/WORKING-PAPERS/argentina.pdf Isora, M., (2009). Importan ce of Strategic Alliances in Company Activity. Retrieved from http://www3.mruni.eu/~int.economics/5nr/Isoraite.pdf Sprawl Busters. (2008). Argentina. Adios, Home Depot!. Retrieved from http://www.sprawl-busters.com/search.php?readstory=821

Cross Functional Enterprise System

Cross Functional Enterprise System SWOT Analysis is a tool used to identify the internal strengths and weaknesses and external opportunities and threats environment of Aalsmeer Flower Auction. Table 1 below shows the strengths and weaknesses within the company, and the opportunities and threats faced by Aalsmeer Flower Auction. 1.2 Information Requirements The board of Aalsmeer Flower Auction requires an information system that could help to support its e-business activities. It is important for the company to view information systems as a set of technologies that will support efficient business operations, work groups and enterprise collaboration in order to success (OBrien Marakas, 2008, p.44). Hence, the company needs to know the information requirement in order to set up an electronic auction market. Hardware and software are the main information requirement. It is use to perform input, processing and output activities of the business. Once the hardware and software are installed, the company needs to consider whether the end users familiar with the system and understand how to use the system. Beside that, the company has to ensure that users security when using the system. For instant, when buyers make their online payment, they make sure that their credit cards are safe and cannot be hack. Furthermore, maintenance of the system is important information that the company needs to know in order to keep the system operational. (Scribd, 2011) 2.0 The New System and Objectives 2.1 Cross-Functional Enterprise System An enterprise system is essential to an organization to ensure information can be shared across all business function (Stair Reynolds, 2008, p.220). Aalsmeer Flower Auction may develop an integrated cross-functional enterprise system that cross the boundaries of the traditional business and organization functions (OBrien Marakas, 2008, p.250). The purpose of this system is to reengineer and improve vital business processes all across the enterprise (OBrien Marakas, 2008, p.250). Besides that, cross-function enterprise system is view as a strategic way to share information resources and improve the efficiency and effectiveness of business processes, and develop strategic relationships with customers, suppliers, and business partners (OBrien Marakas, 2008, p.250). This system are integrated by enterprise resource planning (ERP), supply chain management (SCM), and customer relationship management (CRM). The company will be also using the World Wide Web and their intranets and extranets as a technology platform for their cross-functional and interenterprise information system (OBrien Marakas, 2008, p.250). With this system, it enables the company to fulfill its objectives. Enterprise Resource Planning (ERP) Enterprise resource planning (ERP) is an integrated computer-based system designed to integrate and automate many internal business processes and information flows within the company such as integrated logistics, production planning, accounting and finance, sales distribution and human resource function of the company (ERPChronicle.com, 2011). The key objective of an ERP system is to integrate information and view real-time of its core business process from all functional divisions of the company in a single database (TopBits.com, 2011). All information is flow from one system to another automatically with no repetition of entry and thus suppliers, customers and other business partners can access to current and consistent data (Accurate, 2005). With this system, the company can reduce the transaction costs. Running more efficient and effective operation like production management, supply chain and customer relationship management into one streamlined process where everything can be accessed through one enterprise wide information network, and enhance management decision making (ERPChronicle.com, 2011). After implementing ERP system, the company can transform the way they conduct their business and thus achieving the initial objective of the e-business activities. Supply Chain Management (SCM) The implementing of supply chain management (SCM) system is to create a demand driven organization by connecting an extending value chain, streamline traditional supply chain process and eliminating non value added activities (CiteMan Network, 2008-2011). Increasingly, SCM is accomplished using the internet and electronic marketplace to reengineer and streamline traditional supply chain processes (Stair Reynolds, 2008, p.26). The objective of SCM system is create customer value leading to increase organization profitability, shareholder value, and sustained competitive advantage in the long run (MBA Knowledge Base, 2011). Besides that, SCM is to help the company achieve agility and responsiveness in meeting the demands of its customers and needs of its suppliers using a fast, efficient, and low-cost of network business relationships or supply chain (OBrien Marakas, 2008, p.315). In the long run, the initial objectives of the e-business activities to redefine the value chain to reduce transaction costs accomplished. Customer Relationship Management (CRM) To help the company to deliver an excellent customer serving processes in sales, marketing and product service, customer relationship management (CRM) system is recommended (OBrien, 2002, p. 130). The main objective of this system is to build and maintain valuable relationships with the customers, to increase profits and become more competitive (Exforsys, 2000-2011). CRM system will capture key customer data and enable the company to use that data effectively at each stage of the customer relationship (Customer Connect, 2006-2009). In the sales process, CRM tracks customer contacts for cross-selling and up-selling (OBrien, 2002, p. 130) as well as translate the salespeoples skills into institutional knowledge (Customer Connect, 2006-2009). Besides that, CMR helps the company to plan and execute the marketing effort efficiently (Customer Connect, 2006-2009). Furthermore, CRM helps customer service managers quickly create, assign and manage service requests (OBrien, 2002, p. 130). In short, CRM system helps to manage the business effectively, reduce costs and support a total customer care. 2.2 Information Strategies To obtain major advantages over the competitive forces it faces in the global marketplace, strategic information systems are required and the use of internet technologies are essential to gain competitive advantage. 2.2.1 Cost Leadership Strategy Cost leadership strategy concerned with delivering the lowest possible products and services. The company can help the suppliers and customer to reduce their costs such as transaction process, warehousing and shipping costs by implementing online auction and online ordering. Internet is the primary information technology infrastructure that supports e-business applications (OBrien Marakas, 2008, p12). Aalsmeer Flower Auction can use an electronic auction website as information strategy to connect buyers and sellers from all over the globe. Trading on the internet allows the company to reach a larger number of potential customers and suppliers in a shorter time and reaching customers for a low cost per transactions (Kumar and Feldman, n.d). Web auction is easy to use. It allows million of buyers to participate in the live auction which occurs around the world at the same time via online without attending in the auction hall. Buyers will feel convenience and it is the fastest way to make their bid. There is also an auto bid buying method, where it benefits for buyers who have no time to participate in the live auction (FlowerBuyer.com, 1995-2011). The company can implement an online ordering which change its traditional way of selling. Online ordering allows customers to place their order through website. With this service, customers are able to make their order anytime because the website provides 24 hours. Besides that, internet enables Aalsmeer Flower Auction to showcase all the products and provide up-to-date information to customers. In short, online auction and online ordering can substantially lower costs, reduce lead times, and improve the quality of services provided. 2.2.2 Differentiation Strategy The company is said to have competitive advantage when it delivers different products or services from its competitors. Aalsmeer Flower Auction could provide an online customer design, where customers are allowed to have more option and opportunities to customize based on their own preference. Buyers can buy the bunch which allows them to order in smaller quantities. There are some advantages of buying in smaller quantities. First, retailers can access to a wide variety of fresh products all the time. Second, retailers can buy frequently and require several varieties in small volumes. At the same time, they have flexibility to mix and match any products they like, and choose the colour they wish to have. (FlowerBuyer.com, 1995-2011) Besides that, buyers can also select the time schedule when they want to make their delivery. These have satisfied customer tastes which they wish for fresher products, more varieties, smaller quantities and multiple deliveries each week. In addition, online transaction processing system plays a strategic role in electronic commerce. The company can use internet that tie them electronically to their customers and suppliers for online transactions processing (OLTP). In online processing, data are processed immediately after a transaction occurs, which will help to provide superior service to customers and other trading partners. (OBrien Marakas, 2008, p.256) With this system, company goals can be reached. Reducing transaction costs, running more efficient and effective operation, add value to their products, and give them an importance way to differentiate themselves from the competitors. 3.0 System Development Methodology A system development methodology refers to the framework that is used to structure, plan, and control the process of developing an information system (Centers for Medicare Medicaid services, 2005). 3.1 System Development Life Cycle (SDLC) One method of using system approach to develop information system solution is system development life cycle (SDLC). The waterfall model is one of the methodologies that the company can practice. Diagram 2: The waterfall model Investigation Analysis Design Implementation Maintenance Source: Startvbdotnet, 2004-2010 3.1.1 System Investigation The systems investigation stage requires the development of feasibility study, which assesses technical, economic, legal, operation and schedule feasibility (OBrien Marakas, 2008, p.449). Feasibility study is used to test the proposed system, meeting users requirements, and effective use of resources and cost effectiveness (Scribd, 2011). Technical feasibility concerned with whether the hardware, software and other system components can be required or developed to solve the problem. Economic feasibility is the most important study that determines the cost and benefits of the proposed system makes financial sense. If benefits are found to be more than costs, then the analyst decides to continue the development of the proposed system otherwise considers it economically not feasible. (MBA Knowledge Base, 2011) Legal feasibility determines whether laws or regulations can prevent or limit a systems development project. Legal feasibility involves an analysis of existing and future law to determine the likelihood of legal action against the systems development project and possible consequences (Stair Reynolds, 2008, p.351). During operational feasibility study, it is determined whether the system will operate in the way that user wants. It depends upon human resources whether the qualified and experienced manpower is available for the development and implementation of the system. Furthermore, schedule feasibility determines whether the project can be completed within the time frame. If it takes too much time it is likely to be rejected. (MBA Knowledge Base, 2011) 3.1.2 System Analysis Diagram 3: The problems solving steps Define and understand the problem Develop alternative solutions Choose the best solution Implement the solution System analysis Source: Laudon and Laudon, 2009, p.372 Define and understand the problem One of the problems faced by Aalsmeer Flower Auction is that they are still using the traditional way which is floricultural value chain to sell flowers and plants to customers. The company has to stay competitive align with the emergence of alternative, electronically driven flower markets. Besides that, the company has to collect and arranges all the flowers and plans, and gathers all suppliers and buyers in the auction hall before auction can take place. This method of doing business is very costly and time consuming. Furthermore, retailers request for fresher products, more varieties, smaller quantities and multiple deliveries each week in order to satisfy the changing of customers tastes, thus the demand have more influence on supply. The company must react to these changes to support its business processes and to connect with suppliers and customers, hence changing from traditional way to an electronic way to trade flowers and plants. Develop alternative solutions After determining the problems, the next step is to develop alternative solutions. The alternative solutions put forward to solve the problems is to streamline the existing processes that rely on manual procedures, custom-build a software using Microsoft Access or implement an online transaction processing system. Choose the best solution to be implemented The company then must choose the best solution. If the company would like to choose the first solution, however, if given a large numbers of flowers and plants orders, as well as relationship with manufacturers and shippers, redesigning and streamlining a manual ordering and delivery process would not have provided many benefits. If the company would like to choose the second solution, the disadvantage is time consuming, expensive in terms of the programming costs plus the purchase of hardware, software and networking equipment to run the system and link it to the Internet. Although it is very costly, but it is useful using the Microsoft Access because it can provides a fast and accurate data when the numbers of orders are taken. If the company chooses the third solution which is using the online transaction processing system that provides templates and tools for creating simple database system in very short time, provides the hardware for running the application and website and can be accessed by many different users over the web. After determining the advantages and disadvantages each of the alternative solutions, the third alternative solution is the most feasible and best solution that the company can applied. 3.1.3 System Design The purpose of system design is to create a technical solution that satisfies the functional requirements for the system (NYS project management guidebook, n.d.). A data flow diagram (DFD) is being used to show the flow of data through an information system (iReference, 2008-2011). It consists of four components, they are processes, data stores, external entities, and data flows. Diagram 4 below illustrates the data flow diagram of an online ordering system that the company can applied. In process 1.0, customer detail and information are collected and store as member file. After verifying members information, process 2.0 will verify the order items that customers have selected. It then stores the order items information into items file. Besides that, process 2.0 will also updates all the validated orders and store as daily order. Lastly, in process 3.0, the orders are ready to print out the invoice and shipping list. All the invoice and shipping list will than pass to the order processing department to print and later ship the products to customers. 3.1.4 System Implementation A few tasks need to be completed before the system is installed and ready to operate. The system implementation stage involves hardware and software acquisition, testing of programs, conversion of data resources and training. (OBrien Marakas, 2008, p.464) Acquiring hardware and software To obtain the component for an information system, Aalsmeer Flower Auction needs to purchase the new system, computers and networking hardware. It also needs a computer program that governs the operation of the computer (Scribd, 2011). When acquiring the software, it needs to make sure that the application software is supported by the hardware. Testing of programs System testing may involve testing and debugging software, testing website performance, and testing new hardware (OBrien Marakas, 2008, p.472). Several forms of testing should be used, including testing each program (unit testing), testing the entire system of programs (system testing), testing the application with large amount of data (volume testing), and testing all related system together (integration testing), as well as conducting any tests required by the user (acceptance testing) (Stair Reynolds, 2008, p.367). When all managers are satisfied the new system meets the standards, the transaction processing system is accepted for installation. Data conversion Data conversion involves making sure that all files and databases are ready to be used with new computer software and systems (Stair Reynolds, 2008, p.366). Direct strategy is used. This strategy is the simplest conversion strategy which replaces the old system with the new system. Training The company needs to consider whether the end users are have the appropriate skill and experience to use the new business system. There will be an online practice area with step by step instruction guide for user to practice entering data into the system. 3.1.5 System Maintenance Maintenance is required after the installation of software that is performed to keep the system operational (Freetutes.com, 2007-2011). System maintenance involves checking, changing, and enhancing the system to make it more useful in achieving use and organization goals (Stair Reynolds, 2008, p.367). The organizations database must be maintained so that information updated and errors can be eliminated in the system. Consequently maintenance enables users to use the system more efficient and more effective. Other enhancements include capabilities for paying for orders more rapidly, and entering the orders information without waiting for a specified starting date. 4.0 Impact and effectiveness of new system 4.1 Organization Changing new way of doing business to an e-business with the implementation of new information system, Aalsmeer Flower Auctions objective can be achieved easily. The impact included bringing new opportunities and competitive advantages, managing business changes, reducing transaction costs for long term period, increasing market share, and strengthen the link with wholesalers and retailers. The company gain competitive advantage with the developing of website to trade the products via internet compare to their competitors who do not offer this service. This new way of doing business allows the company to reach globally. Thus, increase market share of Aalsmeer Flower Auction. Besides that, the company also can strengthen the customer-supplier relationship. With e-business, the company does not need a large warehouse space to store the flowers and plants, hence, reducing transaction costs. However, the company is having a high investment because they need to purchase new system. The organization is also facing a high risk due to the first time setting up the new system and afraid that the system does not function well. 4.2 Management With electronic system of doing work, information can flow easily, directly and rapidly from buyer to seller because electronic connection and communications are already establish (Scribd, 2011). The management has the effectiveness of using the computerized to reduce the paper workload as well. All reports, payments, and invoices can be printed out easily from the computer. The documents also can be done in a systematic way and organized the workloads effectively. The reports also can be generated and updated automatically by the system in every week. Following this, the effectiveness of using the computerized is to help the management to generate planning with a fastest way. The management first needs to forecast the customers demand and forecast orders. After forecasting, they must plan how many quantities of flowers and plants to order from the suppliers in order to get enough quantities. As a result, all the information from the computer comes out with the easiest and accurate data. 4.3 Employees Employees in Aalsmeer Flower Auction now have to adopt the new way of doing business by using internet technology. However, this is the first time of trading in Flower Auction so it is possibility that employees do not have the required knowledge about e-business. E-business required skilled people and have knowledge about information system so that the organization can operate successfully without failure. Therefore, employee training and development program is necessary. (Scribd, 2011) 5.0 Conclusion Although the company will face a high risk due to the first time setting up new system, suppliers, customers and employees will benefit from the new information system. With the use of information technology and new system the company manages to thrive with todays highly competitive and dynamic business environment. Buyers can easily make their bid and order online. Suppliers no longer need to transport their flowers and plants to the auction hall as the pictures of the flowers and plants will be display in the internet. And lastly, Aalsmeer Flower Auction still plays their role as market mediator. (Scribd, 2011)

Fuel Gauges :: essays research papers

the is cut and pasted off howstuffworks.com to get an account If you're like me, you like to squeeze every last mile you can out of your tank of fuel. If you could get 20 miles extra from each tank, that could save you two or three trips to the gas station over the course of a year. The main impediment to stretching your mileage is the fuel gauge on your car, which makes you think you have less fuel than you actually do. These devices are notoriously inaccurate, showing empty when there are gallons left in the tank and showing full for the first 50 miles. In this edition of HowStuffWorks, we'll learn why our fuel gauges behave the way they do. There are two main parts to a fuel gauge: the sender, which measures the level of fuel in the tank, and the gauge, which displays that level to the driver. First, let's see how a typical sender works. The sending unit is located in the fuel tank of the car. It consists of a float, usually made of foam, connected to a thin, metal rod. The end of the rod is mounted to a variable resistor. A resistor is an electrical device that resists the flow of electricity. The more resistance there is, the less current will flow. In a fuel tank, the variable resistor consists of a strip of resistive material connected on one side to the ground. A wiper connected to the gauge slides along this strip of material, conducting the current from the gauge to the resistor. If the wiper is close to the grounded side of the strip, there is less resistive material in the path of the current, so the resistance is small. If the wiper is at the other end of the strip, there is more resistive material in the current's path, so the resistance is large. In the sending unit, the fuel has to drop below a certain level before the float starts to drop. When the float is near the top of the tank, the wiper on the variable resistor rests close to the grounded (negative) side, which means that the resistance is small and a relatively large amount of current passes through the sending unit back to the fuel gauge. As the level in the tank drops, the float sinks, the wiper moves, the resistance increases and the amount of current sent back to the gauge decreases.

An Inspector Calls as a Tool for the Political and Social Criticism Ess

An Inspector Calls as a Tool for the Political and Social Criticism of the Elite "An Inspector Calls", by J.B. Priestly, is in effect a method the playwright uses to convey an imperative political and social message to his readers. John Boynton Priestley was born in Bradford, West Yorkshire, in the north of England. After finishing school, he decided to abandon education to pursue his passion for writing and literature. In 1914 at the age of twenty Priestley was called to fight in the First World War. As one may expect, the years Priestly spent on the frontline, had an immense impact on his ideas towards the social and political system in Britain, and are what fuelled his great politically charged writings. Priestly began to ponder the state of society and the way the social system worked. Perhaps most importantly, he realised that while large numbers of people were suffering, there were many egocentric individuals who were enjoying grand luxuries. "An Inspector Calls" was written in the very week that the Second World War culminated. This shows the urgency with which Priestly wanted to communicate his message. This play, like some of Priestley's earlier work, explores the concept of time, and the phenomenon of how someone's actions can affect someone else's life in the long run. The play is set in an industrial Midlands town in 1912, just before the First World War started. There are 5 main characters, other than the inspector who appears at the very end of Act 1. These are Mr. and Mrs. Birling, their children Sheila and Eric Birling and Sheila's fiancà © Gerald Croft. All of them are upper class citizens and are shown to consider themselves to be part of the social elite. Priestley uses this soci... ...of pay. In his defence, Mr. Birling says: "Well, it's my duty to keep labour costs down, and if I'd agreed to this demand for a new rate we'd have added about twelve per cent to our labour costs." (Act 1, pg 14) Again greed and egocentricity is shown among the higher class. Birling says he had to come down sharp or else they would have been asking the Earth. To this the inspector replies: "They might. But after all it's better to ask for the Earth than to take it." (Act 1, pg 15) Here Priestley is bluntly expressing his anger at the exploitation of the poor by the rich. At its simplest, "An Inspector Calls" is just another moral story, no different from Aesop's Fables. Priestley is trying to teach his audience that individualism and narcissism are one of the greatest evils. He wants us to be aware that our actions today immensely affect events tomorrow.

People Seldom stand up for what they believe in :: essays research papers

Many people, believing he or she is smarter then the rest of the world, will think they stand up for what the believe in, but are very easily persuaded by the majority of the population, In fear of being belittled and looked down upon by their peers. People are social creatures and that they always fear rejection because it would be like being thrown out of the pack, therefore leaving them open and vulnerable to attacks. Humans strive for popularity because they all want to be known and those who are popular are also safe within their "pack" and if someone was to think a different way from either those who are popular or those who are following the popular, that would make them an outcast and therefore vulnerable. Such as in The Crucible when Mary tries to convince the court that the other girls are lying to the court about the many people accused for witchcraft. She, in the end, flees from John Proctor and falsely proclaims to the people of Salem that he is a witch himself because she knows she is now vulnerable to being arrested for lying to the court. No matter what time period this is going on. The Milgram Experiment is a demonstration that shows people will obey authority simply because they are the authority and won't do the right thing because the authority told them what the right thing is. countless teachers are put to the test. The experimenter would instruct the teacher, which is shocking the ?learner?, that they must read a series of questions that the ?learner? must answer, if the question is wrong, the teacher must shock him and increase the voltage while sitting in a separated room. In reality the ?learner? is an actor, which will be unharmed. The real experiment is how long the teachers will continue as instructed to cause pain to the actor.

Consumer Behaviour Annotated Bibliography

In this article Anisimova investigates the influence of corporate brand on attitudinal and behavioural consumer loyalty. The author uses data gained through a questionnaire distributed through a participating car manufacturer to try to identify corporate brand attributes and consumer loyalty. Their research focuses on five hypotheses that related each corporate brand dimensions to consumer loyalty. The article is useful to my topic, because it identifies linkages between attitude and behaviour can be increased through brand personality. It also identifies that core values and personality are important paths to consumer loyalty. The main limitation of the article is that the research focused on one industry only (car industry), where brand loyalty is easier to determine. Thus the author indicate that further, more extensive, research needs to be undertaken to develop a more in-depth understanding of branding strategies in wider industries would be beneficial. This article will not form the basis of my research; however it will be useful supplementary information. Kaltcheva, V. D. and Parasuraman, A. 009, ‘Personality-Relatedness and Reciprocity Framework for Analyzing Retailer-Consumer Interactions’, Journal of Business Research’, Vol 62, Iss 6, pp 601 – 608 This article investigates four relational models for classifying retailer-consumer interactions to define the Personality-Relatedness and Reciprocity relational framework. The article investigates the use of this framework to identify t arget relational positioning, analyse actual relational positioning, formulate strategies to reach target and assess the effectiveness of these strategies. The article is useful to my topic, because it identifies the importance consumers place on retailer’s personality and the difference between consumer’s and retailer’s outcomes. The main limitation of the article is that the research is at an intermediate level that will inform propositions for future research. This article will not form the basis of my research; however it will be useful supplementary information. Capelli, S. and Helme-Guizon, A. , 2008, ‘Temperament: Measurement and Impact on Consumer Behaviour’, Recherche et Applications en Marketing, Vol 23, Iss 1. This article translates a measurement tool for temperament. The authors compare personality traits, and explores how it impacts on purchasing behaviours. The author uses data gained through a questionnaire distributed through a participating car manufacturer to try to identify corporate brand attributes and consumer loyalty. Their research focuses on five hypotheses that related each corporate brand dimensions to consumer loyalty. The article is useful to my topic, because it identifies linkages between attitude and behaviour can be increased through brand personality. It also identifies that core values and personality are important paths to consumer loyalty. The main limitation of the article is that the research focused on one industry only (car industry), where brand loyalty is easier to determine. Thus the author indicate that further, more extensive, research needs to be undertaken to develop a more in-depth understanding of branding strategies in wider industries would be beneficial. This article will not form the basis of my research; however it will be useful supplementary information.

The German Lifestyle

Lets face it, for most English speaking people living in Germany is not particularly easy if you are not part of a German family. So many unwritten rules end up being communicated through acid stares, or loud protest (in some dialect 90% of Germans won’t even understand). As a general rules you can square the distance from a metropolitan centre to calculate the intolerance level. One should think of this as a form of asserting the failing national identity. By pointing out that you do not understand the rules, the locals affirm their sense of belonging. Yes, I am a good German and bright enough to know that a yellow dustbin is intended for plastic only. † Most of these rules tend to gravitate around weekend life, which is the times you will most probably spend admiring the countryside (and one is prone to spot the odd hordes of chappies either dressed to the nines or totally naked out in the forest). The first rule to obey is something called â€Å"Ruhezeit†, or q uiet time. Anything from a crying baby to flushing the toilet may be considered an infringement. Be particularly aware of clauses in your rental contract which specify when you may be forgiven for flushing the loo.Loud noises should be avoided till 8 in the morning, and again around lunchtime. Following on from the confusing â€Å"everything is an exception† logic of their language, you may expect different interpretations of when exactly you should best take your lunchtime nap (without snoring of course). If you intend to have friends over, and you consider listening to music, be sure to warn your neighbours (at least 4 houses deep in each direction) well in advance. Most Americans are either shocked or ecstatic about German’s attitude towards alcohol.You can safely say that Germans do not consider beer an alcoholic beverage. You will encounter happy tipplers enjoying a brewsky on the train, walking down the street or sitting in the cinema at any time of the day or ni ght. Well how could anything brewed according to the â€Å"Reinheitsgebot† (translated â€Å"purity commandment†, and no you won’t find that in the Bible, and it was not the reason Luther revolted) be considered evil. There does not seem to be a minimum age and it would appear that both smoking and beer are more common with (early) teenagers.The strategy seems to be â€Å"Let them experiment early and get it out of their system†. This attitude does make one wonder about the education system though, where people tend to spend the best part of the first 3 decades of their life at educational facilities. They don’t seem to kick all habits with the same gusto, or perhaps some habits just kick in later. Washing your car is another interesting hobby. And it seems that if there is to be an addition to the German Bible it would be â€Å"Thou shalt not wash thine Auto on Sunday†.Ostensibly it is due to the fact that one is not allowed any manual labo ur on the day of rest, but you would be damned to actually find a car wash automat that works. Strangely the vacuum cleaners at petrol stations do work on Sunday. Personally I think there is more to this than meets the eye. To identify the pattern one needs to consider German toilets. I am not sure exactly when they were introduced, but this has got to be the most nonsensical construction yet contributed to the world of anal fixations. Most loos have a little platform, intended to present your turd on a pristine, white ceramic pedestal.In this way you have no option but to be confronted by it when you flush. This continued forced exposure to faecal excrement has got to be the reason Freud came to be the way he was. The modern equivalent being the sin of washing the car on Sunday. Another way of looking at the â€Å"not on a Sunday† problem is to consider that Germany is the nation which has produced more car brands per capita than anyone else. Although one can equate the tend er loving care bestowed upon the delicious contours of leather (jawohl) and plastic as resembling the worship of false gods.And where else do political parties fear the wrath of the electorate if the even suggest Freeways without speed limits are a bad idea? One could argue that a country where the government serves as debt collector for the church may frown upon waxing up the Porsche on Sunday morning (they would prefer to see you in church and getting value for your money), but personally I still blame the wonky toilets. Call it subliminal mass social structural programming, but as Sigmund may say, it looks anal to me.

Cricket and Politics Essay

In South Asia during 1880-2005 politics gained an unusual bedfellow. Cricket was introduced to India by Great Britain for a purpose that was widely discussed. Some believed cricket brought their people together and unified different castes and cultures within India and Britain, some believed the sport was just another way for the British to rule over India and appear superior, and others criticized the religious nature present in many of the tournaments. This issue could be better understood by including an article by a British commoner who participated in the Quadrangular Tournament to make it evident that they really did want to spread religion and it wasn’t an overreaction by the Hindus or Muslims. It would also be conducive to include an article written by an Indian ruling elite who was the main source of any sort of political power or political relations with British elites so the reader can get a greater understanding of the actual role of cricket in politics and to experience if there were any conflicts over the solve issue of cricket during political debates. To begin with, there were those individuals that believed cricket was a unifying force and was purposeful in bringing everyone together to just play a sport. These people had little commentary on any relation cricket could have had to politics whether there was a huge relation or not. In document 3, an English cricketer tells how he believes cricket has a huge effect on the colonization of Britain. He says how cricket has the power to unite â€Å"the rulers and the ruled† and that it provides many different values to its players. In document 4, an Indian social reformer tells of a situation where a group of upper-caste cricket players allowed a low-caste player onto their Hindu team and how the sport of cricket has really played a huge role in the unification of the Indian people. Since the author of this document is a social reformer for the Indian newspaper they would want to show that they are of course doing their job as a reformer and putting out effective reforms. This could have been a type of reform that was forced on the upper-caste members to allow new members of different castes into their teams. They also wanted to show Indians that their country looked good and was respected in that they said, â€Å"let India cease to be the laughing stock of the whole world. † In document 5, another point of view is shown that clearly demonstrates how cricket gives a brotherly feel to those who participate even if they are of different religions. Muhammad Ali Jinnah was the first leader of Pakistan and writes how Muslims should be rejoiced when winning championships of cricket. He uses absolute speech here showing he clearly has a side as to which team needs to be brotherly toward the other. Saying the Muslims will definitely win the tournament makes it evident that they are not brotherly at all and that in fact one is clearly trying to rise above the other. In document 10, a very indecisive chairman of the Pakistan Cricket Board leaps back and forth between whether the cricket games should lead to war or whether it brings people together. He clearly talks of India and Pakistan as two different people and places. He also probably had to be extremely careful with his words due to the fact that this was an interview and words could be twisted. This could have been why he was jumping back and for with his opinions and had a very scattered and unclear opinion. In addition, there were those who looked at cricket as a way for British to rule over India even more and expand the cloud of influence they had over Indian affairs. In document 2, a picture and caption is shown of the Prince of India that was shown in the London newspaper. This picture depicts the Prince having a relaxing time playing cricket in a proposed visit to England, it should be taken into account that the trip has not been taken yet. The paper speaks on his behalf saying he is thrilled to be joining the English players and that the team, in turn was excited to receive him. In document 1, the Indian cricket players signed a petition and sent it to the governor of Bombay, India. The petition was asking for the Indian cricket team’s fields back that were using it for polo. This was tearing up the fields and destroying them for the cricket team. Since the team contacted the governor it shows that this was a political issue and that the sport was becoming a matter of the government. It also shows that the British had dominant control on what happened on the field and that they had first pick. Since British ruled India, this was just another advantage they had over India. The author could have also been trying to make cricket look like a more important sport than polo so that they could get their field back. In document 6, an Indian Natore XI cricket club supporter writes an article for their monthly magazine. Of course, since he is writing the article for the Natore XI he is bound to speak very highly of the club and emphasize his want for them to have their equality against the English cricket teams especially during the years of 1925-1926 when tensions could have been assumed to be high in India and Britain as India was pushing for independence. Finally, Indians and Pakistanis were angered by the continued involvement of religion in the cricket games during post-independence times. In document 7, the Indian sports journal, complains about increased involvement of religion in the Quadrangular cricket tournaments. The editorial complains that religious fanaticism is resent at games and that this has disturbed the peace but at the same time, the author refers to the field as sacred bringing a religious vibe into their own writing. British and Indian religions were very different and the author could have been supporting Indian religion because their audience was mainly Hindu or Muslim and not the British religion of either Christian or Catholic. In document 8, Gandhi, an independence leader, speaks strongly of the Quadrangular tournaments and how he agrees that they should be stopped due to the religious issues. Gandhi supported peace and wanted independence for India but most likely did not want to see it be done this way. He supported the Hindu’s and spoke of how Colleges and Institutions should be playing against each other and not religions. Gandhi does not address the political nature of cricket and tells of sportsmanship which was never really present in cricket. In document 9, a Hindu nationalist is quoted in the newspaper Muslim India and speaks of how it is not right that the Muslim Indians are not cheering for their own country but instead for Pakistanis because they are Muslim. This shows more religious involvement in the games making it evident that it’s not about the game of cricket but more about who it is getting ahead and what religion wins. The nationalist could be trying to encourage the Indian Muslims to have more pride for their country and be shaming them into supporting the Indians instead of the Pakistanis. In conclusion, cricket was a huge factor in politics and had many different point of views on how it impacted life in India and Britain. Some were shaken by the political and religious nature and others felt it was a great way to bring people together whether rich or poor. In all, cricket was more than just a game and greatly impacted British and Indian/Pakistani relationships.

Alexander Graham Bell biography

Alexander Graham Bell, was the inventor of the telephone. Bell was born in Edinburgh on 3 March 1847. He was the son of Melville, a speech and elocution teacher who developed the first International Phonetic Alphabet and Eliza, who was deaf from the age of five. Bell was the only child to survive into adulthood, with his younger and elder brothers, Ted and Melly, dying of tuberculosis. These biographical facts foretell the strong values, personality and determination of the man destined to radically change the preferred mode of long distance communications to voice, and thus transform virtually all aspects of modern life.Bell developed a passion for communication from a young age. He was to become an extraordinary man with a visionary understanding of its power and potential. Educated at the universities of Edinburgh and London, Bell immigrated to the US in 1870. In his twenties, he set about developing a multiple telegraph that could send several Morse code messages. In 1872, Bell s tarted attending MIT’s public lectures on experimental mechanics, including one in October by Professor Charles R. Cross that began a long, fruitful collaboration.At the talk, Cross demonstrated a device invented by his colleague Edward C. Pickering, who then chaired MIT’s physics department. At the time of Cross’s lecture, MIT (which had been incorporated in 1861 on the Boston side of the Charles River) had recently opened the Rogers Laboratory of Physics in a new building on Boylston Street. The facility was the first of its kind in the United States, a well-outfitted working laboratory that allowed students to conduct experiments illustrating the physical laws they learned about in class.Of particular interest to Bell, the new laboratory had an impressive set of equipment identical to that used in the path breaking work of Hermann von Helmholtz, one of the world’s leading acoustical researchers. In 1873, Bell accepted a position as a professor of vocal physiology and elocution at the fledgling Boston University (which had been chartered in 1869). The post drew him into even closer contact with Boston’s scientific community, affording him the chance to get better acquainted with Professor Cross, who would eventually succeed Pickering as chair of MIT’s physics department.In April 1874, after Bell addressed MIT students and faculty about his acoustical studies and his eff orts to teach the deaf to speak, Cross—apparently impressed—granted him unfettered access to the Institute’s facilities for his further research. Bell seized the opportunity. Of course, Bell won his patent claim as the sole inventor of the telephone, and public knowledge about the contributions of others mostly faded into oblivion.The many surviving primary documents from the period, however, leave little doubt of the important supporting role that Cross and the Rogers Laboratory played in helping Bell gain vital, detailed, and of ten hands-on knowledge about the cutting-edge work of others in the field, including Pickering, Helmholtz, Reis, and Elisha Gray, the inventor whose path breaking design for a liquid transmitter Bell seems to have appropriated to make his world-famous call to Watson. Many years later, with Bell’s legal claim to the telephone long since secured, he publicly acknowledged Cross’s contribution.Bell told the crowd of 1,500 assembled at Symphony Hall for MIT’s 50th-anniversary gala—and more than 5,000 alumni and guests who were listening in by phone at Alumni Association gatherings across the country—that Cross had not only made â€Å"many advances in the telephone itself † but inspired many students to â€Å"go forth from the Institute to perfect the work. † On 7 March 1876, Bell patented the telephone (Patent 174,465) at the tender age of 29. On March 10, 1876, Bell supposedly knocked over the battery acid he and Watson were using as tran smitting liquid for early telephone tests, and shouted, â€Å"Mr.Watson, come here; I want you. † Watson, working in the next room, heard Bell’s voice through the wire. Bell introduced the telephone to the world at the Centennial Exhibition in Philadelphia in 1876. In 1877, Bell formed the Bell Telephone Company. He later sued Western Union over patent infringement of his telephone copyright, and won. In the 1880s, Bell used his considerable fortune to establish research laboratories to work with deaf people. Helen Keller was among his many students.Bell, though, was able to translate his exceptional values into his private life. He lobbied the cause of deaf people and to establish day schools for them throughout the US. When he set out on this challenge, only 40 per cent of deaf children were taught to speak. At the time of his death in 1922 the figure was 80 per cent — testimony enough in itself to his leadership qualities. Like all exceptional leaders, Bell m ade himself accessible to all. He encouraged one family — the Kellers — to educate their little girl Helen, who was deaf.She later attended the Boston Museum of fine arts and became a highly successful commercial artist. Employers today can learn much from Bell's great achievements — nurture ideas, encourage innovation and pursue developments, however radical they might seem at the time. Likewise, there remains a need today for companies to accept and foster their links and social responsibilities within the communities in which they operate and beyond. Bell proved that leaders and business can create the circumstances to improve our quality of life.In researching this article, I have grown to respect the great depth and leadership qualities of Alexander Graham Bell, a hugely successful entrepreneur and a great humanitarian. While telephones, fax, mobiles, text messaging, and the like may sometimes drive you mad, they have undoubtedly revolutionised the world fo r the better, and it can all be traced back to the leadership and vision of one man. Bell is the greatest creator ever of shareholder value and an inspirational figure for the to the cause of the â€Å"children of a lesser God† — it must earn him the title of Greatest Briton in Management and Leadership.Other Bell inventions include an electric probe, a device used to locate bullets and other metal objects in the human body, and the vacuum jacket, which when placed around the chest, administered artificial respiration. He’s also credited with inventions related to the iron lung and triangular aircraft wings. In 1898, Bell became the president of National Geographic because he believed that geography could be taught through pictures. Bell’s fascination with aeronautics led to his â€Å"hydrodrome† boat, a vessel that traveled above the water at high speeds.The hydrodrome reached speeds in excess of 70 mph, and for many years was the fastest boat in the world. Bell died August 2, 1922, in Nova Scotia, Canada But unlike so many great pioneers and inventors, Bell followed through, visualizing the future and realizing the potential of his remarkable invention. Shortly after the invention of the telephone, Bell had told his father: â€Å"The day is coming when telegraph wires will be laid on to houses, just like water or gas†¦ and friends will converse with each other without leaving home. How right he was.Remember this prediction was at a time when the telephone was in its infancy and its full potential was far from recognized. Bell's invention changed for good the way people live their lives. Telephones and telephone lines have enabled us to network global companies via computers, make transactions electronically, or simply talk to our loved ones to let them know all is well, wherever in the world we might be at the time. The telephone is not only capable of transmitting voice, but also of transmitting emotion and, therefor e, allows us to communicate not only what we are thinking but how we feel.In a stroke of genius, Bell shrank the world and transformed the lives of the citizens of his country of birth and education, Great Britain, and, indeed, the lives of people around the world. Like many great people, Bell appeared to benefit from luck and skill in equal measure, and it was while he was trying to develop multiple morse code that he stumbled on the concept that speech could be reproduced through sound waves in a continuous undulating current. This truly brilliant discovery is the principle behind the telephone.Steven Paul Jobs was born in San Francisco on February 24, 1955 to two university students, Joanne Carole Schieble and Syrian-born Abdulfattah â€Å"John† Jandali (Arabic: ), who were both unmarried at the time. [32] Jandali, who was teaching in Wisconsin when Steve was born in 1955, said he had no choice but to put the baby up for adoption because his girlfriend's family objected to their relationship. [33] The baby was adopted at birth by Paul Reinhold Jobs (1922–1993) and Clara Jobs (1924–1986), an Armenian-American[3] whose maiden name was Hagopian. 34] Later, when asked about his â€Å"adoptive parents,† Jobs replied emphatically that Paul and Clara Jobs â€Å"were my parents. â€Å"[35] He stated in his authorized biography that they â€Å"were my parents 1,000%. â€Å"[36] Unknown to him, his biological parents would subsequently marry (December 1955), have a second child Mona Simpson in 1957, and divorce in 1962. [36] The Jobs family moved from San Francisco to Mountain View, California when Steve was five years old. [1][2] The parents later adopted a daughter, Patti.Paul was a machinist for a company that made lasers, and taught his son rudimentary electronics and how to work with his hands. [1] The father showed Steve how to work on electronics in the family garage, demonstrating to his son how to take apart and rebuild elec tronics such as radios and televisions. As a result, Steve became interested in and developed a hobby of technical tinkering. [37] Clara was an accountant[35] who taught him to read before he went to school. [1] Clara Jobs had been a payroll clerk for Varian Associates, one of the first high-tech firms in what became known as Silicon Valley. 38] Jobs was an intelligent and innovative thinker, but his youth was riddled with frustrations over formal schooling. At Monta Loma Elementary school in Mountain View, he was a prankster whose fourth-grade teacher needed to bribe him to study. Jobs tested so well, however, that administrators wanted to skip him ahead to high school—a proposal his parents declined. [39] Jobs then attended Cupertino Junior High and Homestead High School in Cupertino, California. [2] At Homestead, Jobs became friends with Bill Fernandez, a neighbor who shared the same interests in electronics.Fernandez introduced Jobs to another, older computer whiz kid, St ephen Wozniak (also known as â€Å"Woz†). In 1969 Woz started building a little computer board with Fernandez that they named â€Å"The Cream Soda Computer†, which they showed to Jobs; he seemed really interested. [40] Jobs frequented after-school lectures at the Hewlett-Packard Company in Palo Alto, California, and was later hired there, working with Wozniak as a summer employee. [41] Following high school graduation in 1972, Jobs enrolled at Reed College in Portland, Oregon. Reed was an expensive college which Paul and Clara could ill afford.They were spending much of their life savings on their son’s higher education. [40] Jobs dropped out of college after six months and spent the next 18 months dropping in on creative classes. [42] He continued auditing classes at Reed while sleeping on the floor in friends' dorm rooms, returning Coke bottles for food money, and getting weekly free meals at the local Hare Krishna temple. [43] Jobs later said, â€Å"If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces or proportionally spaced fontsSteve Jobs introduced in 1988, was an even more expensive marvel of hardware and software design; it at-tracted even fewer customers. Today, Windows running on Intel-compatible chips remains the most common software platform for per-sonal computers (though cellphones far outsell PCs and have become the dominant mode of computing). But Mi-crosoft has introduced only incremen-tal innovations, following the path set by the Macintosh more than 25 years ago. And Android-based smartphones and tablets, which rely on Google s free and open operating system, follow the lead of the iPhone and the iPad.My point is that Microsoft, Intel, and Google have taken the usual route to platform leadership, with inexpen-sive or free products, relatively open viewpoints interfaces, and extensive efforts to cul-tivate a broad ecosystem of partners. But Jobs and Appl e have shown us an-other path to platform leadership, and not just for a niche product segment: Design breakthrough products that set new standards for form, function, and aesthetics; market them creatively and aggressively, with some modest reduc-tions in price over time; open them up gradually as industrywide platforms, and let the chips fall where they may.Jobs wanted Apple to create computers that would be as elegant and simple to use as a type-writer or even a toaster. Now, looking back, we can see that every product Jobs championed, whether or not it succeed-ed commercially, set new standards for aesthetics as well as utility, such as in ease-of-use or handling graphics and multimedia. What stands out most to me are the ultra-simple, intuitive user interfaces of the Macintosh (GUI plus mouse, albeit invented earlier at the Stanford Research Institute and Xerox PARC) and then the iPod s clickwheel and the iPhone and iPad touchscreens.Today s PCs, digital media players, smartpho nes, and tablets based on Windows or even Android are as good as they are only because of how much Steve Jobs and Apple raised the bar for everyone. Charisma and Leadership In the 1996 PBS documentary, Tri-umph of the Nerds, Larry Tesler, who used to work at Apple, discussed how Steve Jobs was able to inspire people to surpass what even they believed they could accomplish. He would never settle for anything less than someone s absolutely best effort, and then some.That is how Jobs raised the bar for the Macintosh project whose competi-tion was the character-based IBM PC and compatibles and many products since then, most recently the iPad. As Steve Jobs moved forward in his career, he also brought related but formerly distinct technologies and businesses together. In fact, he felt compelled to shed the historic Apple Computer name in 2007 in favor of Apple, Inc. to reflect the broader set of aspirations that he and the company had adopted.It is instructive again to compare Jobs and A pple with Gates and Microsoft. Gates main entrepreneurial legacy has been to create a mass-mar-ket software products company that continues to print money and ex-ploit those remarkable gross margins of packaged software , Jobs solved an extremely vexing problem for the industry and for consumers: how to price digital content in the form of music, video clips, movies, and TV pro-grams. This innovation in digital servic-es is no less profound than Steve Jobs innovations in consumer products. he master Strategist Early observers of Jobs and Apple, in-cluding myself, underestimated his ability to master the business side of technology. Clearly, over time, Jobs got better at this much better perhaps as the world caught up to what he was trying to do. Two incidents stand out. First, when he rejoined Apple in 1996, the firm was practically bankrupt, with only a few months of cash left. But Jobs got a $150 million investment from archrival Microsoft as well as a commitment from Bill Gates t hat Microsoft would continue to produce Office for the Mac.This agreement was critical to maintain the Macintosh business, then the only real source of revenue for Apple. Second, in 2005, Jobs abandoned his 20-year commitment to the Motorola micro-processor and adopted archrival Intel s technology. This move helped bridge the growing cost-performance gap with Windows PCs, and enabled the Macin-tosh to continue as a second platform that was also much more interoperable with the Windows world.